Platform overview. Enter your email and the password to continue.
Every fan in the building is holding a phone. Every second of a matchday is a commercial moment. Today, almost none of them are caught.
Ticketing, POS, CRM and the app don't talk to each other. Nobody sees the whole fan.
Batch reports arrive after the fan has gone home. The moment to act is already gone.
The same email to every fan. Sponsors buy eyeballs because outcomes can't be measured.
Audiences, streams and social reach keep climbing. Per-fan capture stays flat on legacy infrastructure — and every season the gap gets more expensive.
Same league economics, same hard-to-impress market. Where LAVA runs the fan relationship, the curve bends the other way.
LAVA is the Realtime AI Customer Activation Platform — the real-time operating system for the modern stadium business. It connects everything a venue already runs, and responds in under a second.
Every signal from the venue and the stream
Who is it, should we act, what’s best — now
The right moment fires across their channels
Everything shares one fan profile, one wallet, one decision layer — live.
Real-time activation. For every signal it answers three questions: who is it, should we act, and if so — what's the right engagement, right now.
Living profiles, entitlements and privileges. Passes become digital certificates of what each fan has earned — from GA to VIP.
Takes the brand beyond the venue: points, stored value and brand cash earned anywhere, spent with the club and its merchant partners.
Every activation follows the same four-step logic — designed by your team, executed by the platform.
A fan scans in, taps a till, enters a zone, replies to a poll — or comments in the live stream.
The platform resolves who it is: history, membership tier, wallet, tonight's context.
Should we act? Rules and models decide if this fan, this moment, is worth an engagement.
The right action fires: an offer, points, an upgrade, a message — to wallet, app, SMS or screen.
Marketers and digital teams configure campaigns, moments and rewards.
Sense & act in real time
Profiles & privileges
Currency & merchants
Click any play to explore. Every one runs on the same three engines — no extra systems.
Turn every screen into a venue — ticketed, monetised, measured.
Club currency accepted — and funded — beyond the venue.
See spend as it happens. React mid-match, not Monday.
Verify every pound through the venue — including third-party operators.
One customer across every till, ticketing partner and channel.
Reward the fans who make the noise on YouTube, Twitch & TikTok.
Most of your audience will never be in the building. Watch parties turn remote fixtures — and co-streams — into occasions you can ticket, activate and measure.
Bars, fan parks, campus events — registered through the platform, every attendee identified and rewarded for showing up.
Goal bonuses, halftime quizzes, sponsor drops — fired to every party and co-stream at once, in the moment.
Measured attendance and engagement across every location — outcomes a sponsor can actually buy.
A branded loyalty network that turns fan spending at local venues into league revenue, fan rewards and first-party data — earning all week, not just on match day.
Bars, cafés, restaurants, gyms and shops become affiliated partners. Fans tap their pass and earn league points on everyday spend — live in minutes.
Partners fund the points on each visit — and in return earn fan footfall, discovery in the league app and shared first-party data. No cost to the league.
Points are spent in the Marketplace: tickets, merch, membership, experiences and offers on unsold inventory. The league keeps the relationship and the data.
Insights streams sales by SKU and location, venue fill from scans, and campaign response — live to ops, commercial and sponsors.
Shift staff to the busy stand, push offers to the quiet one, open a kiosk before the queue forms.
Activation performance while the sponsor is still in the box — renewals built on evidence, not impressions.
When third-party operators run your F&B, retail and bars, your revenue share and variable-lease income ride on their self-reported sales. LAVA integrates directly with the point of sale to verify every pound.
Loyalty is easy inside one platform. Real venues aren't one platform — several PoS vendors, multiple ticketing partners, an app, a web store. LAVA bridges them into a single customer.
orchestration layerBaller League's fans live in the stream — and the buyers are often their parents. LAVA closes that gap by rewarding participation, not just purchases.
Chat activity, comments, likes, polls and questionnaires on YouTube, Twitch & TikTok feed the Moments engine as first-class signals.
Engagement earns points and privileges in the fan's own membership — identity the league owns, not the platform's.
Tickets, merch drops, F&B, experiences — the young fan earns it, whoever pays. Top contributors tier up.
The core runs the fan relationship end to end. Add-on modules switch on extra capability as each season needs it.
Living fan profiles · digital passes (Apple & Google wallet, web, in-app) · stored value & rewards · first-party data integrations · real-time push & SMS · unified analytics · frictionless redemption.
VIP arrival alerts, service recovery & reward comps, live profiles.
Real-time venue KPIs: POS, ticket scans, parking, concessions, retail.
Trackable partner activations: sign-up pages, 3rd-party barcodes, text-to-win.
Renewal-risk & next-best-offer models feeding activation flows.
Trivia, polls, forecast games and challenges with instant rewards.
Branded storefront for members-only rewards, offers and experiences.
One-scan checkout: auto-apply benefits & stored value, tokenised.
Exchange points, miles and promo value across partner programmes.
Each alternative solves a slice. None of them sense, decide and act in the same second — inside the venue.
| CRM / martech suites | Ticketing platforms | Loyalty vendors | In-house build | LAVA | |
|---|---|---|---|---|---|
| Acts in under a second | ✕ batch campaigns | ✕ | ✕ | years away | ✓ |
| Venue-native (PoS, access, IoT) | ✕ | ticketing only | partial | build it all | ✓ |
| Decides who & when, per fan | segments | ✕ passes, no brain | ✕ points only | DIY | ✓ |
| One wallet across every PoS | ✕ | ✕ | own network only | DIY | ✓ |
| Live in weeks, proven in sport | generic | narrow | generic | ✕ | ✓ |
Real-time fan activation across the new Bernabéu era — LAVA is the intelligence layer that decides who each fan is and the right moment to act.
Every club we work with is retrofitting a legacy venue. Baller League gets to do what none of them could: design the fan economy into the building itself.
Your studio, your systems, your rules. A fast, light deployment: social rewards, in-bowl moments, live insights — real fans, real data, this year.
Access, PoS, screens, sensors and sponsorship inventory specified around real-time activation from the blank page — the venue the rest of football will visit.